Can I keep less stock in my store by relying on a wholesaler?

Published : 06/15/2020 10:52:43
Categories : Video tips from pediatricians

As a retailer, you know that for your store to be successful, you need to offer your customers good service and quality children's goods. You also know that if you want to stand out from the competition, your store must always be well stocked and have enough goods in stock to be able to adequately meet the needs of your customers.


If you have enough experience in trade, you are already on a well-trodden path coupled with a vast knowledge of how to manage your store so that nothing is missing in it. However, if you are just starting to do business, you probably have a long list of questions about buying a product and the stock you need to maintain.

To save you some trouble, we've tried to compile a short "guide" for beginner retailers.

Where to buy cheap goods for your store?

Although there are several ways to get the goods you need, the fastest, most convenient, and most cost-effective way is to work with a wholesaler. Wholesale companies are the only ones that do not only offer you a very wide range of different products, but can offer them to you in the quantities you need. And all this at wholesale prices.

How to work with a wholesaler?

To buy the goods your store needs, you need to find your wholesaler. Once you stop at a retailer who you think can offer you the largest range of children's goods, you should contact him to place your order.

How to place your order with the merchant?

If you are shopping for the first time from this merchant, registration is required. You need to register as a retailer to be able to get full access to all the goods on offer, see their availability and wholesale prices. Once you register and place an order, the next time you need to buy a product, you simply enter through the retail entrance and shop.

How much can you shop for?

According to the accepted practices for buying and selling, wholesalers have the right to set requirements for a minimum number of purchased goods or for a minimum value of the order. Because each retailer sets its own minimum requirements for shopping by retailers, you must familiarize yourself with your retailer's requirements before placing your order.

As for the maximum volume of the purchase, it is practically non-existent for any wholesaler. In other words, you can buy as many goods as you need without worrying about the quantities.

Can you keep stocks less available in your store if you rely on a wholesaler?

The wholesaler always has a very large quantity and variety of models and brands of goods, as he buys directly from the manufacturers.  The warehouses it has are huge and can support a very large stock, from which you can shop as much as you need.

This means that, as a retailer, you do not need to maintain large stocks in your store. Your wholesaler can deliver the goods you need whenever you need them.

To be sure that you can respond to consumer demand without delay and without maintaining a large stock, it is enough to monitor the available range in your store. If you notice that a particular model or brand of products is about to run out, just place a new order with the seller (wholesaler). So there will always be not only a variety of models and brands of the products you offer, but you will not have to maintain a large stock.

Can you pre-order?

If you are looking for a specific product that is not currently available at the wholesaler, you can order it in advance. The seller will buy it from the manufacturer and will inform you once it is available in his warehouse. This saves you time searching for a specific model or brand of product, and the seller is sure that ordering the product from the manufacturer, it will immediately find its buyer.

How do you receive the purchased goods?

After you have purchased everything you need as a product for the store and confirmed your order, the wholesaler accepts that the contract between you has been concluded and prepares the shipment for delivery. It is the seller's responsibility to deliver the purchase to your warehouse within the pre-determined period.

If the product you bought is available in the seller's warehouse, he usually sends it by courier from 3 to 10 days. If you have made a preliminary order, the goods will be with you within 10 days after it is delivered by the manufacturer to the seller's warehouse.

Differences in delivery times are necessary, because after placing the order, the seller must sort, pack and bring the goods in a suitable commercial form before handing them over to the courier for delivery.


In conclusion

If we only tell you that loading your store from a wholesaler is fast, convenient and profitable, you will hardly be completely satisfied with our answer. Therefore, we will try to add something more to make the relationship between the wholesaler and the retailer even clearer and what the benefits are.

Who is a wholesaler?

A wholesaler is a legal entity or company that buys large quantities of goods directly from the manufacturer and sells these goods to retailers. The wholesaler may, in addition to being an intermediary between the manufacturer and the retailer and a manufacturer who offers his products.

Unlike the distributor, which offers for sale, products and goods from a single manufacturer, the wholesaler has no such restrictions and can sell goods not only from different manufacturers, but also a wide range.

Who is a retailer?

A retailer is a legal entity that offers products and goods directly to the end user.

What are the benefits of your relationship with a wholesaler?

The wholesaler serves as an intermediary between the manufacturers of the goods and you, the retailer. In order to meet your expectations, the seller works with a large number of manufacturers from whom he buys goods and stores them in their warehouses.

You, on the other hand, as a retailer, offer goods directly to end customers. In order to meet the expectations of your customers, you need to be able to provide them with a variety of goods at decent prices.


To save you from searching for the goods you need for the store, the wholesaler offers you a wide range of products in large quantities, which he keeps in stock. By shopping from it, you can load your store with a variety of goods without having to negotiate with manufacturers, monitor exchanges or look for other distribution channels.

Because you shop wholesale, your seller sells the desired product at special, lower prices (so-called wholesale prices). Which saves you a lot of money. When buying the range of goods you need from the wholesaler, you always have the variety of items in quantities you need. In addition, you do not have to maintain a large stock, you earn from the purchase at wholesale prices and you can put a good markup on the goods you sell at retail to end customers.

Share this content
Product added to wishlist