What are the most popular brands of toys

The toy market has been one of the fastest growing markets in the world for a long time, and there is a very good reason for this – children's love for toys.

The little ones love toys and have fun with them from birth until they are teenagers (and they remain captivated by their favourite toys all their lives).

To meet the demands of their tiny consumers, toy manufacturers are offering a growing variety of interesting and exciting children's items in the market. Yet, despite this huge variety of brands, there are several global brands that dictate fashion in the world of toys.

Want to know what are the most popular toys brands in the world? Then stay with us because we will tell you all about them!

World's Top Toy Brands

LEGO

Based in Billund, Denmark, LEGO is one of the most popular toy manufacturers in the world. The company was founded in 1932 by the carpenter Ole Christiansen.

Initially, Ole, together with his son Godfred, started making wooden toys, and after their business was destroyed by a fire, Ole Christiansen renamed his company LEGO from the Danish phrase “Leg Godt” meaning "play well."

There is no kid today who doesn't like to play with LEGO blocks. These small, plastic bricks used by children to build castles, racetracks, roads, bridges, robots are so compelling that it's no wonder LEGO is one of the most popular toys in the world.

The LEGO Group toys are sold in more than 130 countries and have branches literally all over the world. Some of LEGO 's most popular product lines are LEGO Friends and LEGO City.

In addition to Lego designers, the company manufactures toys together with major players in the entertainment industry such as Minecraft, Disney (Marvel, Star Wars), and Angry Birds.

Kids love LEGO because the kits are extremely fun to play with; creating new things with the constructor is very interesting and playing with LEGO never gets boring. Parents love the brand because the toys develop the children's imagination, senses and logical thinking, and because everything made by LEGO is of high quality and is completely safe for children.

Hasbro

Hasbro is an American brand that ranks among the most popular toy brands. The company is one of the largest manufacturers of toys, board and war games, puzzles and sports equipment in the world. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley. Its brands are Playskool and Tonka.

Among the most sought after and popular Hasbro toys are: Transformers, GI Joe, Play-Doh, My Little Pony, Tonka, Mr. Potato Head, Mask, Marvel Legends, Star Wars, Action Man, Zoids and many more.

Kids love Hasbro because the toys they offer are action movie action figures and cartoon characters, and it's a lot of fun to play with.

Parents like the brand because the toys it offers are tailored to their children's wishes, developing their imagination and logical thinking.

Hasbro is currently the third largest toy maker in the world with revenues in excess of $4.5 billion. To further promote its brand, the company, like other popular toy brands, has created its own Family Game Night television show.

Hasbro's products have been tested repeatedly and have all the certificates of quality and safety.

Mattel

Mattel is the most popular toy brand sold in the US and the second, after Lego, sold in Europe. Kids love Mattel toys, including the popular Fisher Price, Barbie dolls, Polly Pocket, Matchbox cars, Hot Wheels, American Girl dolls, and books and more. The company develops and markets toys based on movies by Warner Bros. and Walt Disney, card games (UNO), figurines and puzzles, etc., and so on.

In addition to being a synonym for quality and safety (making them popular with parents), Mattel toys are also interesting, educational, and child-friendly. In addition, there is almost no popular cartoon or movie character that kids love that has not being turned into a toy by Mattel.

Playmobil

There are several popular European toy brands all over the world and one of them is Playmobil. There is hardly a child who does not have at least one Playmobil toy. The company is based in Zirndorf, Germany and has been developing and manufacturing plastic toys for several decades.

Interestingly, Playmobil toys are small plastic figures about 3 inches high that come in different series. There may be several people, buildings, animals, vehicles, and more in one series.

Playmobil toys develop the child's logical thinking and imagination and help him or her to plunge into the world of adults. Unlike other popular brands, Playmobil relies on toy series and special groups of toys for games and entertainment.

All products manufactured by Playmobil are CE certified for toys.

Nintendo

Nintendo is a Japanese company that manufactures many electronic products besides toys. Although technically oriented, Nintendo remains a company that mainly manufactures toys.

What distinguishes the Japanese brand from all the others is that the toys it produces are basically video games. Among some of the most popular and beloved games made by Nintendo are Pokemon GO, Legend of Zelda, Mario, and more.

The Nintendo-made toys are extremely popular around the world, and you are unlikely to find anyone who has never heard of them or played at least one of them. Their only drawback (if you can call it that) is that they are intended for older children.

Little Tikes

The company was founded in 1969 in Ohio, USA, and its founder is Thomas Murdough Jr. It was acquired by Rubbermaid 15 years later and since 2006 is owned by MGA Entertainment.

As a brand, Little Tikes may not tell you much at first glance, but it is one of the largest manufacturers of inflatable indoor and outdoor toys for the youngest.

Almost every inflatable castle, pool, inflatable toy, slide, rink that is sold in the US and in Europe carries the Little Tikes brand.

Zizito

Zizito is a Swiss brand of toys, which in recent years has gained popularity in our country and around the world. The company manufactures and offers a wide variety of baby items such as strollers, bicycles, drones, tricycles, inflatable toys, soothers, rattles, and various series of plush toys.

Toys and articles made by Zizito are manufactured to Swiss quality standards.

Nerf

Nerf is a very popular brand of toys, especially among boys. The company mainly manufactures and offers action-packed toys, children's pistols, blasters, machine guns, swords, military cars, etc. Nerf's products feature bright neon colours and soft textures. In addition to toys for the youngest, Nerf also offers a variety of video games designed for older children.

Some of the most popular and sold products of the brand are: Nerf Blaster (Zombie Strike & Rebelle, Vortex), Nerf N - Force, Nerf Sports, Nerf Dog, Super Soaker, Nerf Rival and others. The company manufactures video game games and accessories for 3DS, Wii, Play Station 2, Nintendo DSi, Ds Lite, and many more.

The Nerf brand is liked by both children and parents, and the quality of its products are beyond doubt.

Hot Wheels

If your kids love cars, a Hot Wheels toy will make them truly happy. The company is a subsidiary of Mattel, and it holds licenses from many automakers, enabling it to use the original car drawings and recreate them on a smaller scale.

Hot Wheels cars are similar to original car models and brands, and this makes them desirable toys not only for little ones but also for their dads and grandfathers.

Takara Tomy

Tomy or Takara Tomy is a Japanese company that ranks among the most popular toy manufacturers in the world. The company was set up relatively recently (in 2006) when two powerful companies Tomy (founded in 1924) and Takara (founded in 1955) merged.

Takara Tomy produces a very large variety of toys with specific characteristics. Some of the most famous and popular toys manufactured by the company are Zoids, Tomica, Nohohon Zoku, Idaten Jump, Choro-Q, and Space Pets. Today, Takara Tomy produces interesting and entertaining video games, as well as many licensed toys like Disney, Rockman, The Game of Life, Naruto, Pokemon, and more.

Spin Master

Spin Master is a Canadian toy company that has gained popularity not only in Canada and the US, but also in Europe. Established in 1994 as a small toy factory, today Spin Master has grown into a large international company with offices in more than 10 countries around the world, with its products available in stores around the world.

Some of Spin Master's most popular toys are Tech Deck, PAW Patrol, Air Hogs, Zoomer Dino, Aquadoodle, and many more.

Bandai

Bandai is one of the most popular Japanese toys and video games companies. We assume you have seen the plastic figurines of popular cartoon action heroes in stores, and if so, then you have certainly seen Bandai's products.

The company produces a very wide range of similar plastic figurines that are extremely appealing to children of all ages. Bandai's popular toys include Ben 10, Digimon, Big Nero 6, Power Rangers, and many more.

Hornby Railways

What sets this brand apart from all others is that it specializes in the manufacture of railway toys (trains). The company was created 115 years ago in the UK and since then has been producing mainly luxury railway toys, some of which have collectibles.

Some of the popular Hornby Railways models include Skaledale, Arnold, Jouef, Lima, Lyddle End, and others.