How to stir customers preference for children's goods in my store

As the owner of a children's store, you really want it to be different from the others. You are wondering if there are any tactics you can apply to arouse the interest of customers and make them prefer children's goods from your store.

How to attract customers to your children's store?

Pay special attention to the main entrance of the store

The first thing that customers pay attention to is what the main entrance of the store looks like. And since your store offers children's goods, its entrance should attract the interest of children in particular. Because, let's be honest, parents buy children's goods, but children are the ones who choose which store to go to.

To provoke the interest of the little ones and for them to pass the competition store and enter into yours, decorate the entrance in bright colors. You can add balloons, colorful flags, large cardboard figures of favorite cartoon characters or something else to get hold of the children's attention.

 

If you want to attract the attention of parents, you can use an advertising reception used by one of the most popular hotels and place a red carpet in front of the entrance. Especially for parents, near the entrance in a prominent place you can place ads for bargain promo offers, discounts, signs for free parking and more.

 Pay attention to the window's design

 

The window's appearance would most likely spurr children and the parents to make a stop at your store. So make sure you don't just show off your latest children's goods, but decorate the window so that it tells a story that will make passers-by become customers. Remember that a well-arranged and tastefully arranged shop window stimulates impulse shopping.

Have something for everyone

 

As a children's store, try to have a variety of goods for children of all ages. Because you can't expect that only children under the age of 10 will enter your store, accompanied by their parents. Choose your range so that no child who enters your store leaves without making a purchase.

 

Along with the diverse product range, try to offer enough entertainment for children and a place for parents to relax. A great marketing trick is to create a children's corner where the little ones can have fun with some of the toys they offer in the store while their parents look around.

Make the interior of the store attractive for children

Colors

Choose colors in the store so that they attract the attention of the little ones. Use bright and fresh colors such as yellow, green, orange, blue, red to create a fairytale setting.

Shelves

When designing the shelves, use the popular marketing approach, in which you have to place the most expensive, colorful and new toys or clothes at the level of the child's eyes.

 

If you sell children's clothes, do not use mannequins, as quite often small children are paid by them. To attract their interest, use one of the toys you offer in the store as mannequins. Thus, instead of parents buying only the clothes, the probability of succumbing to the pressure of the child to buy both the toy and that on which the clothes were worn increases several times.

Paths

Place the most interesting, new and expensive toys near the entrance of the store. Thus, as soon as they enter, the children will see and ask for the shiny toy or outfit that invites them to step into the store. On the floor you can place colored arrows for the children to follow or squares on which to jump to the next shelf with children's goods and toys.

Music

When you walk into a clothing store or a big grocery store, you always hear music, right? This is a very popular marketing approach, through which the stores provoke your emotions and make you stay longer in them. In the children's store, music also plays a huge role in the longer stay of the store. So make sure your store always has favorite children's songs or music from popular cartoons.

Aroma

Fragrances have the strongest influence on the psychological attitude of consumers and it is good that your store always smells nice. To attract children, choose flavors of cakes, candies, chewing gum or favorite drinks.

Prices

Each item you offer in the store must have a label and price. This way, customers will not have to look for someone to tell them the price, but will look and decide for themselves whether the purchase is affordable or not. Label the goods you offer on promotion in bright colors to attract parents' interest in the products.

Cashier

Make sure you have enough cash registers to pay for purchases and that your customers do not wait in line for more than 5 to 7 minutes.

 

According to a survey of customer attitudes in one of the largest US children's stores, 50% of customers refuse to make a purchase if they have to wait in a long queue for more than 7 minutes.

Invest in your employees

 

The precise selection of the staff has a very big influence on attracting customers in the store. So, take the time to train your employees so that they are always helpful to customers. Good employees do not annoy customers unnecessarily, but are always pleasant and are ready to help them with their choice. They give advice, can tell in detail about each toy or outfit and predispose children and parents to buying them.

 

Advertise, advertise and advertise again

 

Advertisement is the most powerful tool through which you can attract customers to your store. Fortunately, we live in a time when advertising channels are so numerous.

Advertise on the Internet

The Internet is the fastest way for consumers to learn about your store. So, one of the first things you should do is invest in social media ads.

Create a Facebook page of your store where you can advertise your products, communicate with users and gather followers.

Join some of the popular online groups for mothers or attract a popular blogger or vlogger with many followers to advertise your store. Create a website that will serve both as your business card and as a place where your customers can enter and buy children's goods online. Publish advertising and PR articles on relevant sites, blogs or news sites.

Place outdoor ads

Place banners near the store and billboards in strategic places (around kindergartens, schools, fast food restaurants, etc.).

Advertise on radio and television

If you have the opportunity, invest in TV or radio commercials to attract the interest of young customers and their parents.

Run press releases to regional media to let more people know about your store.

Offer discounts, rewards or other advantageous and attractive bonuses for customers

One of the most successful ways to get customers to enter your store is by offering them something that is free or profitable for them. So, do not forget to make regular discounts on various goods in the store. Advertise the promotion on all possible channels, not forgetting to indicate the beginning and end of the discount. When there is a deadline, consumers intuitively rush to visit the store, so as to take advantage of the discounted prices.

 

Another popular approach to increasing customers is to introduce special discount cards when shopping. This way, customers who have such cards will re-enter your store next time because they know that they will receive a discount on the purchase price.

Raffles and prize games also give excellent results for attracting customers. People like to compete and win free stuff. So, you can organize some games for the little ones or make a raffle with the receipts and hand out small ones.